Ranking well on search engines can be one of the best ways to generate new business. There are various things you can do to make your site more visible, but these don’t always tell search engines how relevant your content is – which is where SEO comes into play – it optimizes sites and pages so they are more likely to appear higher up search engine results pages (SERPs).
On-page SEO is one of the cornerstones of optimizing a website, as it involves tailoring elements such as page titles, meta tags, and URLs to ensure search engines understand what each page is about as well as making its content more pertinent for a given keyword phrase.
Title metadata refers to the blue headlines that appear in search engine results pages (SERPs). When optimizing pages for SEO, one of the most critical considerations should be creating an effective title tag rich with keywords targeted to increase both visibility and rankings of your page.
Target keywords when writing content. People enter words or phrases into search engines when looking for information on specific subjects; by strategically placing these words into articles on your site, these targeted keywords will enable it to show up when people perform searches related to these subjects – ultimately increasing visitor numbers to your site.
Utilize keywords strategically throughout your content – titles, headers (especially H1) and body of text alike. Also include them when describing images and alt text for them. But beware overusing keywords – natural reading should always come first – it is better to have just a few relevant ones sprinkled into titles and headers than an overwhelming array of irrelevant ones scattered throughout.
Internal links are an indispensable component of any website, and SEO makes them even more essential. Linking related content on your own website enables search engines to better index more of its pages while providing users with an easier way to navigate around.
Use descriptive categories and filenames for files on your site to make it easier for search engines to recognize and index them, while creating user-friendly URLs that make documents more readable by humans.